UJJWAL UKE

Mr. Ujjwal Uke
Founder Of USP
Retired IAS Officer
A unique system to enhance the power of the mind.
Born in Nagpur, Ujjwal Narayan Uke spent his childhood in Nagarjunasagar (AP), Ranchi, Bastar, Faridabad, Panna & Delhi. Graduating in Economics with honours from St Stephen’s College, Delhi, he went on to do his MBA from IIM Ahmedabad. Gaining 6 years’ experience in fields like Sales, Marketing and Finance, he joined the IAS in 1985, where he was allotted the Maharashtra cadre.
His father NG Uke, had the distinction of being the first person in his district to have secured an all India scholarship to pursue higher education in London in 1945. A rationalist, he was against all dogmas and rituals. He had a great influence in developing an inquisitive and open mind in his son.

UJJWAL UKE
founder of USP


1985-2012
MD MSCCGMF Ltd. (Cotton Federation)
Looking after the purchases of Cotton from farmers of Maharashtra. Turnover of around 5000 crores
Commissioner Integrated Child Development Services (ICDS)
Implemented the Integrated Child Development Services scheme throughout the state of Maharashtra through a network of over 65000 village based Anganwadis
CEO- Slum Rehabilitaon Authority- (SRA)
Carried out reforms in the Authority to make it more transparent and slum-dweller friendly. Wrote several reports on slums and pavement dwellers and conceptualized the Dharavi plan
MD – MSSIDC
-
Introduced the concept of paperless office in the organizaon Developed a Portal for the SMEs in Maharashtra.
-
Organized the Maharashtra pavilion at the India Internaonal Trade Fair New Delhi in 2000 and 2001.
-
Organized 8 seminars on WTO for small scale industrialists all over Maharashtra in cooperation with the IIFT.
-
Sent a delegation of 40 SSI entrepreneurs on a study visit of China, Taiwan, Thailand and Japan.
-
Introduced the VRS where staff reduction of 20% was achieved.
Vice Chairman & Managing Director, Maharashtra State Road Transport Corporation
-
Managed a fleet of 17000 buses with a staff strength of 1,12,000 personnel
-
Implemented a turnaround strategy to make the Corporation profitable that comprised of: - 1) Generating involvement and commitment of each employee 2)Making the grass root worker understand and accept the Corporate goal
-
Formulated and implemented the strategy to turn the organization totally customer driven
-
Emphasized on reaching the last worker and encouraging him to give ideas for improvement
Managing Director, The Maharashtra Agro Industries Development Corporation Limited
-
Convener of Agro Advantage Maharashtra, an international event comprising of a Global Investors' Convention and an International Exposition
-
Increased the turnover of the Company by 40 crores to make it a Million-dollar enterprise.
Director, ICDS
-
Instrumental in getting World Bank assistance for ICDS-III project for Maharashtra state
Collector, Thane
-
Implemented strong campaigns against the Criminal-Builder nexus, late night illegal dancing in bars, hoarding and black marketing of essential commodities like Kerosene, Gas, etc.
-
Involved NGOs and initiated campaigns on Child Labour problem, Tribal development, SAFE-T a districtwide road safety campaign involving the RTO, Police, Municipal bodies, Educational institutions, Red Cross, Truck and Rickshaw unions
Managing Director, Development Corporation of Konkan Ltd.
-
Brought the Corporation into profits for the first time in its history
-
Record plantations of Oil Palm in Sindhudurg district
-
Member of All India delegation to Malaysia to study Oil Palm
-
Chosen as Member of the Incorporated Society of Planters, Kuala Lumpur Malaysia
-
Introduced Aquaculture to Maharashtra
-
Was the first Chairman of Joint Sector Project in Aqua culture.
Other IAS postings:
-
Additional Commissioner, Amravati
-
Deputy Secretary – Horticulture, Mumbai
-
Private Secretary to Minister of State, Govt. of India, Delhi
-
Chief Executive Officer, Z.P. Buldhana
-
Joint Director Industries, Mumbai
-
Supy. Assistant Collector, Thane
Assistant Collector, Thane
Drafted the District Disaster Plan for Thane. The draft was presented to the Prime Minister's Office
2012-2014
-
Principal Secretary. Women and Child Development
-
Chairperson – Maharashtra State Commission for the Protecon of Child Rights
-
Chairperson – Maharashtra State Child Protecon Society
-
Chairperson – State Advisory Board on Juvenile Jusce Act
-
Member - Board of Governors: Child line India Foundation
Convergence with various stakeholders and work closely with all Departments of the Government and Judiciary for the protecon of women and children's rights has been his hall mark. These include stakeholders from the government –the Health Department, the Home Department, the judges of Special Court, Public Prosecutors, advocates and his own department the Department of Women and Child Development, the State Commission of Protecon of Child Rights (SCPCR); members of the Child Welfare Commiee and Juvenile Jusce Board member to strengthen implementaon of legislaons and policies for the protecon of women and children. He has worked very closely with UNICEF, civil society organisaons, legal rights organisaons to bring technical experse on a range of protecon issues for women and children
Catalyst or Change Agent at various forums such as a complete over-haul of the women and Child Welfare happened in the following areas:
-
New Women's Policy
-
Manodhariya Yojana
-
District Trauma Team
-
Rahat
-
Mohim
-
Umbrella Tracking System ERP
-
Transgender Board
-
New Child Policy
-
Sukanya Yojana
-
IIT-PACE Scheme
-
MEA Software
-
MAAM
-
CSR Policy
-
Commercial Sex Workers
-
Single Women
-
Design Changes in Forms
-
Gender Budget Monitoring
-
Toilets in Highways
-
Women in PRIs
-
Depicon in Media
Immoral Traffic & Prevention Act:
To ensure implementation of the ITPA the following partnerships were created thereby giving more meaning to the Bare Act.
-
SOP MoU with Govt. of W. Bengal
-
State Acon Plan
-
Track Child Training & Helpdesk
Corporate Social Responsibility:
To ensure dedicated es ups for performance by responsible corporate cizens in the areas of Women and Child beerment the following were achieved.
-
GR of CSR
-
MoU with JSW to tackle Malnutrion in Jawhar
-
MoU with JSW for improving Dongri Children's Home
-
MoU with Tata Foundaon to tackle Malnutrion in Melghat
-
MoU with Tata Foundaon to tackle Malnutrion in Gadchiroli
-
Principal Secretary, Social Justice and Special Assistance
-
Chairperson - BARTI (Babasaheb Ambedkar Research and Training Institute)
-
Chairperson - Mahatma Phule Corporation.
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.
-
Chairperson, Touchbeam Group of Companies.
-
Chairperson of the Supreme Court appointed Task Force to look into Housing of the Urban Homeless.
-
Addional Chief Secretary, Texles
2015-2016
2016-2017
2017-Present

Career Profile


1985-2012
Other IAS postings:
-
Additional Commissioner, Amravati
-
Deputy Secretary – Horticulture, Mumbai
-
Private Secretary to Minister of State, Govt. of India, Delhi
-
Chief Executive Officer, Z.P. Buldhana
-
Joint Director Industries, Mumbai
-
Supy. Assistant Collector, Thane
Assistant Collector, Thane
Drafted the District Disaster Plan for Thane. The draft was presented to the Prime Minister's Office
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


1985-2012
Managing Director, Development Corporation of Konkan Ltd.
-
Brought the Corporation into profits for the first time in its history
-
Record plantations of Oil Palm in Sindhudurg district
-
Member of All India delegation to Malaysia to study Oil Palm
-
Chosen as Member of the Incorporated Society of Planters, Kuala Lumpur Malaysia
-
Introduced Aquaculture to Maharashtra
-
Was the first Chairman of Joint Sector Project in Aqua culture.
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


1985-2012
Director, ICDS
-
Instrumental in getting World Bank assistance for ICDS-III project for Maharashtra state
Collector, Thane
-
Implemented strong campaigns against the Criminal-Builder nexus, late night illegal dancing in bars, hoarding and black marketing of essential commodities like Kerosene, Gas, etc.
-
Involved NGOs and initiated campaigns on Child Labour problem, Tribal development, SAFE-T a districtwide road safety campaign involving the RTO, Police, Municipal bodies, Educational institutions, Red Cross, Truck and Rickshaw unions
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


1985-2012
Managing Director, The Maharashtra Agro Industries Development Corporation Limited
-
Convener of Agro Advantage Maharashtra, an international event comprising of a Global Investors' Convention and an International Exposition
-
Increased the turnover of the Company by 40 crores to make it a Million-dollar enterprise.
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


1985-2012
Vice Chairman & Managing Director, Maharashtra State Road Transport Corporation
-
Managed a fleet of 17000 buses with a staff strength of 1,12,000 personnel
-
Implemented a turnaround strategy to make the Corporation profitable that comprised of: - 1) Generating involvement and commitment of each employee 2)Making the grass root worker understand and accept the Corporate goal
-
Formulated and implemented the strategy to turn the organization totally customer driven
-
Emphasized on reaching the last worker and encouraging him to give ideas for improvement
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


1985-2012
MD – MSSIDC
-
Introduced the concept of paperless office in the organizaon Developed a Portal for the SMEs in Maharashtra.
-
Organized the Maharashtra pavilion at the India Internaonal Trade Fair New Delhi in 2000 and 2001.
-
Organized 8 seminars on WTO for small scale industrialists all over Maharashtra in cooperation with the IIFT.
-
Sent a delegation of 40 SSI entrepreneurs on a study visit of China, Taiwan, Thailand and Japan.
-
Introduced the VRS where staff reduction of 20% was achieved.
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


1985-2012
MD MSCCGMF Ltd. (Cotton Federation)
Looking after the purchases of Cotton from farmers of Maharashtra. Turnover of around 5000 crores
Commissioner Integrated Child Development Services (ICDS)
Implemented the Integrated Child Development Services scheme throughout the state of Maharashtra through a network of over 65000 village based Anganwadis
CEO- Slum Rehabilitaon Authority- (SRA)
Carried out reforms in the Authority to make it more transparent and slum-dweller friendly. Wrote several reports on slums and pavement dwellers and conceptualized the Dharavi plan
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


2012-2014
Corporate Social Responsibility:
To ensure dedicated es ups for performance by responsible corporate cizens in the areas of Women and Child beerment the following were achieved.
-
GR of CSR
-
MoU with JSW to tackle Malnutrion in Jawhar
-
MoU with JSW for improving Dongri Children's Home
-
MoU with Tata Foundaon to tackle Malnutrion in Melghat
-
MoU with Tata Foundaon to tackle Malnutrion in Gadchiroli
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


2012-2014
Immoral Traffic & Prevention Act:
To ensure implementation of the ITPA the following partnerships were created thereby giving more meaning to the Bare Act.
-
SOP MoU with Govt. of W. Bengal
-
State Acon Plan
-
Track Child Training & Helpdesk
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


2012-2014
Catalyst or Change Agent at various forums such as a complete over-haul of the women and Child Welfare happened in the following areas:
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


2012-2014
Convergence with various stakeholders and work closely with all Departments of the Government and Judiciary for the protecon of women and children's rights has been his hall mark. These include stakeholders from the government –the Health Department, the Home Department, the judges of Special Court, Public Prosecutors, advocates and his own department the Department of Women and Child Development, the State Commission of Protecon of Child Rights (SCPCR); members of the Child Welfare Commiee and Juvenile Jusce Board member to strengthen implementaon of legislaons and policies for the protecon of women and children. He has worked very closely with UNICEF, civil society organisaons, legal rights organisaons to bring technical experse on a range of protecon issues for women and children
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


2012-2014
-
Principal Secretary. Women and Child Development
-
Chairperson – Maharashtra State Commission for the Protecon of Child Rights
-
Chairperson – Maharashtra State Child Protecon Society
-
Chairperson – State Advisory Board on Juvenile Jusce Act
-
Member - Board of Governors: Child line India Foundation
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


2015-2016
-
Principal Secretary, Social Justice and Special Assistance
-
Chairperson - BARTI (Babasaheb Ambedkar Research and Training Institute)
-
Chairperson - Mahatma Phule Corporation.
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.
He was instrumental in the Acquision of Dr Babasaheb Ambedkar's residence in London. It was for the first me in the history of independent India that a state Govt. acquired property abroad.


2016-17
-
Addional Chief Secretary, Texles
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2017-Present
-
Chairperson, Touchbeam Group of Companies.
-
Chairperson of the Supreme Court appointed Task Force to look into Housing of the Urban Homeless.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

CAREER PROFILE

EDUCATION
1971-1974
Kendriya Vidyalaya Delhi Cantt
Hr.Sec., Economics, History, English Litt.
1974-1977
St Stephen's College, Delhi
BA Hons., Economics
1977-1979
Indian Institute of Management, Ahmedabad
MBA, Marketing
9. Science In Indian Epics
8. Equality & Equity
7. Overcoming Fear
6. Fighting Malnutrition
5. Letting Go
4. Self Actualization
3. Overcoming Failure
2. Mahopeksha: The Great Forgiveness
1. Memetic Resonanace
Topics Of His Speeches

Peaceful, healthy, happy and free homo sapiens, living in harmony with nature.
Mr. Uke has passionately pursued his vision and liberated thousands via USP® (Ujjwal’s System of Productivity). The focus is on understanding the power of the sub-conscious mind and more importantly on how to use this power. He believes that understanding the biology of the mind is the starting point. This helps us to understand evolution and the logic behind the working of this power scientifically. The motive of the USP® workshop, is to change the default setting of our thought process to positive, and to train our conscious mind to give the proper command to our GENIE (Sub-conscious mind) to achieve tangible results.
With this approach Mr. Uke achieves the Mission of USP® – To Enable maximum number of people to understand, and use the technique of USP® for improved relationship, enhanced income, better health and meeting ones career goals.
Our Vision

